Preview March 5
Tuesday, March 5, witnessed the festive unveiling of the name and scale model of the most versatile building in Rotterdam.
Under the watchful eye of investors, (direct) stakeholders and the municipality. Jet Sol led the program in her pure and humorous way. Architect Ben van Berkel explained his vision live and then spectacularly unveiled the building together with the name. A scale model of 'The One' appeared with projections of future possibilities on it. This impressive preview served as a first step to the public introduction at the Woonbeurs on March 16 and 17.